CATEGORY: BRAND, SOCIAL MEDIA
3 QUESTIONS YOU SHOULD ASK BEFORE HIRING A BRAND PHOTOGRAPHER
posted on : june 14, 2020
It’s an exciting time, you’ve made the decision to invest in a brand photographer to create professional and polished visual story to reflect your business’ personality. This is an exciting stage in building your brand but it can also be a little stressful. Photography is a broad field with many specializations and styles so narrowing down and choosing the best fit for you can be a little daunting. It’s not a choice you should rush into, there should be a lot of consideration and it might be hard to figure out where to start, that’s why I am sharing three questions to ask before choosing a brand photographer.
Does the style match my brand?
You’ve built your business from the ground up and you understand your target audience your product and the essence of your company. When looking for a photographer ask yourself the question “does this fit my style”? Based on the work in their portfolio you can understand the quality, the subjects and most important their overall aesthetics. Do the images peak your interest, is it natural light with a lifestyle feel you are looking for or do you want something dark and moody.
Also if you haven’t thought about a style that would fit your brand don’t be afraid to send a question to any photographer that you are interested in. A professional photographer will not be afraid to guide you through the process of figuring out what will work for you and then letting you know if they can fulfill that or not.
Brand photos are an investment, you can use it in every aspect of your business and create a cohesive visual message with that being said finding someone to create this is not cheap. It can sometimes be tempting to go for the lowest pricing but not all photographers are created equal and the old adage will ring true “you get what you pay for.” Remember that branding images are an essential part of a business in this modern visual world and rather than focusing on the cost (while still thinking about your budget) focus on what you are going to get for your money. Look at what their packages entail, make sure the pricing includes licensing fee so that you are able to use the photos for marketing and advertising also look to see if there are payment plans that you could use.
Do you click
If you’ve found a photographer you think fits you and works for your budget the main question to ask yourself is do you feel comfortable with them. Being in front of a camera is a scary thing, believe me I know first-hand how it feels. The process of creating, styling and making someone feel at ease in front of a camera is a gift and also leads for some of the best images. Is the correspondence personal or does it just sound like another job to them, think about the personality the potential photographer shows through their website to correspondence.
I hope these helped. Let me know if you have any other questions feel free to ask!